Psychographics

Acceptable For Game Play - US & UK word lists

This word is acceptable for play in the US & UK dictionaries that are being used in the following games:

The American Heritage® Dictionary of the English Language, 4th Edition
  • n. The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes.
  • n. The data obtained from such study.
    • Wiktionary, Creative Commons Attribution/Share-Alike License
  • n. The use of demographics to obtain marketing data from people's attitudes, lifestyles etc.
    • Word Usage
    "The information in this story comes from buyer demographics and from what carmakers call "psychographics"--or customers' beliefs and attitudes."
     
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