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scattershot

/ˈskætərʃɒt/ noun · British & US
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What does scattershot mean?

noun

A scattershot approach or method is one that is disorganized and lacking in focus, often resulting in a lack of clear direction or purpose. It can also refer to a type of shotgun that fires a spread of pellets.

Example

"The company's scattershot marketing strategy failed to attract a significant customer base."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for scattershot

Antonyms of scattershot

Rhymes with scattershot