O OneWordDaily
AI-generated image

undercutting

/ˈʌndərˌkʌtɪŋ/ noun, verb · British & US
Valid in UKValid in US
Share WhatsApp

What does undercutting mean?

noun, verb

The act of cutting or removing material from underneath something, or the act of undermining or weakening something. In business, undercutting refers to the practice of offering a lower price than competitors to gain a market advantage.

Example

"The company's decision to undercut its competitors on price led to a significant increase in sales."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for undercutting

Antonyms of undercutting

Rhymes with undercutting