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undersell

/ˈʌndərsɛl/ verb · British & US
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What does undersell mean?

verb

To sell something at a lower price than it is worth, or to make something seem less valuable than it is. To sell something at a price that is lower than the market price.

Example

"The company tried to undersell its competitors by offering a lower price for the same product."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for undersell

Antonyms of undersell

Rhymes with undersell