What does underselling mean?
Underselling refers to the act of selling something at a lower price than its true value or what is considered normal. This can be done intentionally to undercut competitors, get rid of old stock, or attract customers. However, underselling can also imply that someone is not getting a fair deal or that they are being undervalued. In business, underselling can be a strategy to gain a competitive advantage, but it can also lead to accusations of unfair trade practices. The term is often used in the context of pricing and sales, and it is an important concept in marketing and economics.
verbTo sell something at a lower price than its true value or than what is considered normal.
- To sell something at a lower price than its true value.
- To sell less of something than one could or should.
"The company has been accused of underselling their competitors by using cheap labor."
"The store is underselling their products to get rid of old stock."
"She undersold her skills during the job interview."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of underselling
The word underselling originated from the combination of 'under' and 'selling'. The prefix 'under-' comes from Old English 'under', which means 'below' or 'less than'. The verb 'sell' comes from Old English 'sellan', which means 'to give or transfer in exchange for something'. The term has been in use since the 15th century.
Usage notes
Underselling can have negative connotations, implying that someone is not getting a fair deal or that they are being undervalued.