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airplay

/ˈɛərpleɪ/ noun · British & US
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What does airplay mean?

Airplay is a noun referring to the broadcast of a recorded work — most commonly a song — on radio or television. In everyday industry usage it also denotes the volume of such broadcasts a track receives, serving as a key measure of a song's popularity and commercial success. A single described as receiving 'heavy airplay' is being played frequently across stations, which can drive chart performance and public recognition. The term belongs firmly to the worlds of music, media, and entertainment, and it carries no connection to aviation despite sharing the element 'air'. It emerged in twentieth-century American English as commercial radio became central to popular music. For artists, labels, and listeners alike, airplay remains one of the clearest indicators of a recording's reach: sales can be bought, but sustained rotation on influential stations has long been seen as evidence of genuine audience appeal. The word is standard in both British and American English.

noun

The broadcasting of a song, video, or other recorded work on radio or television; by extension, the frequency with which a recording is played on such media.

Senses
  1. The broadcast of a recorded song or work on radio or television.
  2. The amount or frequency of such broadcasts a recording receives, often used as a measure of popularity.
Example

"The band's new single received heavy airplay on college radio stations across the country."

More examples

"The debut single earned steady airplay on late-night radio shows."

"Despite modest sales, the track enjoyed widespread airplay across European stations."

Plural airplays

Rarely pluralized; the noun is usually treated as uncountable, with quantity expressed through modifiers like 'heavy' or 'widespread'.

Example

"The track's airplays across regional stations helped it climb the charts."

Did you know?

In the music industry, 'airplay' is so valuable that Billboard began counting radio spins alongside sales — making it one of the forces that decides what the whole world hears.

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymology of airplay

Airplay was formed in American English during the twentieth century from the compound 'air' (in its broadcasting sense, as in 'on the air') combined with 'play'. It arose as commercial radio became the dominant channel for popular music, when the number of times a record was spun on air directly shaped its fortunes. It shares this broadcasting sense of 'air' with related coinages such as 'airtime' and 'airwaves'.

How airplay is actually used

Almost exclusively used in the context of music and media industries. Often modified as 'heavy', 'widespread', or 'limited' airplay to describe how frequently a recording is broadcast. Unrelated to the aviation sense of 'air' compounds.

Easily confused with airplay

airtime

Airplay refers to the playing of a specific recording on broadcast media, while airtime refers to the amount of broadcast time available or purchased.

What's another word for airplay?

Words and phrases paired with airplay

heavy airplayradio airplayreceive airplaychart-topping airplay

Rhymes with airplay