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audience

/ˈɔːdiəns/ (British), /ˈɑːdiəns/ (US) noun · British & US
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What does audience mean?

An audience is the group of people gathered to watch, listen to, or read something — the spectators at a play, the listeners at a concert, or the readership of a book. The word extends naturally beyond physical gatherings to describe any intended recipients of a message: advertisers speak of a target audience, broadcasters of their audience share, and writers of tailoring tone to suit their audience. Grammatically, audience is a collective noun; in British English it can take either a singular verb ('the audience was huge') or a plural one ('the audience were cheering'), while American English generally prefers the singular. The term also survives in formal usage, where an 'audience with' the Pope or a head of state means a private, official meeting. Derived from Latin audire ('to hear'), the word originally emphasized listening — fitting for a word whose root also gives us audio, audible, and auditorium — though today's audiences are just as likely to be watching as hearing.

noun

The assembled spectators or listeners at a public event such as a play, film, concert, or speech.

Example

"The magician invited a volunteer up from the audience."

As a collective noun, audience takes either a singular verb (American preference) or, in British English, sometimes a plural verb when members are considered individually.

noun

The group of people a publication, broadcast, or piece of communication is intended to reach.

Example

"Know your audience before you write a single line of copy."

Common in marketing, media, and publishing contexts, frequently in the phrase 'target audience'.

noun

A formal interview or meeting with a person of high rank or authority.

Example

"The ambassador was granted an audience with the King."

Usually used with 'with', as in 'an audience with the Pope'; somewhat formal register.

Plural audiences

The plural is standard and common, used when referring to multiple separate groups of viewers, listeners, or readers — for example, the audiences of different shows, or the same work's reception across different places or eras.

Example

"Shakespeare's plays have entertained audiences around the world for more than four centuries."

Did you know?

The word 'audience' literally means 'those who listen' — from Latin audire, 'to hear' — even though most modern audiences spend their time looking at screens.

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymology of audience

Audience comes from the Latin verb audire, meaning 'to hear', via its present participle audiens ('hearing'), which entered Middle English from Old French in the late medieval period, with senses recorded by the fourteenth and fifteenth centuries. The same Latin root underlies a whole family of English words, including audio, audible, audition, auditorium, and obedient (from obedire, 'to listen to, obey'). The sense of a formal meeting with a person of authority reflects an older French legal and ceremonial use of the term.

How audience is actually used

Audience functions as both a singular and, in British English especially, a plural noun: speakers may say 'the audience were restless' (treating it as a collection of individuals) as well as 'the audience was enormous' (treating it as a unit). American English strongly prefers the singular verb. In media and marketing contexts, 'audience' often appears in compounds such as 'audience engagement' and 'audience demographics'.

Easily confused with audience

auditor

An auditor is a person who examines accounts or attends a course without credit, whereas an audience is the collective body of people watching or listening to something.

What's another word for audience?

Words and phrases paired with audience

target audiencelive audiencecaptive audiencestudio audience

Rhymes with audience