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downplaying

/ˈdaʊnˌpleɪɪŋ/ verb (present participle/gerund); also used as a noun · British & US
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What does downplaying mean?

Downplaying is the act of presenting something as smaller, less serious, or less important than it truly is. It can describe anything from a spokesperson minimizing a product's flaws to a colleague modestly shrugging off praise. The word carries a subtly critical edge in most contexts: to accuse someone of downplaying a problem suggests evasion or a failure of candour, as in reports that officials were downplaying the risks of a disaster. At the same time, downplaying can be benign or even virtuous when applied to self-description, where modest people habitually downplay their own achievements. Formed transparently from the adverb 'down' and the verb 'play', it emerged in twentieth-century American English and is now fully standard across British and American usage. Its close cousins include 'understate', 'minimize', and 'trivialize', which vary in strength from gentle restraint to outright dismissal. Because public figures so often stand accused of it, downplaying is an indispensable word for anyone writing about politics, business, or crisis communication.

verb

Present participle and gerund of downplay: to make something seem less important or serious than it really is.

Example

"He has a knack for downplaying his role in the project's success."

Usually takes a direct object: downplaying the dangers, downplaying her contribution.

noun

An instance or practice of treating something as less important than it is.

Example

"The report's downplaying of safety concerns drew sharp criticism."

Used chiefly as a mass noun; occasionally countable in phrases like 'a downplaying of the evidence'.

Did you know?

When a company says it's not 'downplaying' a crisis, that's often the moment everyone starts suspecting it is.

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymology of downplaying

Downplaying derives from the verb 'downplay', formed in English from the adverb 'down' plus 'play', on the model of phrasal verbs like 'play down'. The compound verb emerged in American English around the mid-twentieth century and quickly spread to general use. The element 'play' goes back to Old English 'plegian' or 'plægan', meaning to exercise or engage in activity, whose deeper origins are uncertain. Related forms sharing the 'play' root include 'playful', 'player', and 'replay'.

Related word forms

How downplaying is actually used

Neutral to slightly negative in connotation: describing someone as downplaying something often implies they are being evasive or insufficiently candid, though it can be admiring when applied to modesty about one's own accomplishments. Common in journalism and political commentary. The verb 'downplay' itself dates from the mid-20th century and is standard in both British and American English.

Easily confused with downplaying

downloading

Downloading means transferring data from one system to another, while downplaying means making something seem less important than it is — the two share a similar look but nothing else.

What's another word for downplaying?

Words and phrases paired with downplaying

downplaying the risksdownplaying the significanceaccused of downplaying

What's the opposite of downplaying?

Rhymes with downplaying