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downsize

/ˈdaʊnsaɪz/ verb · British & US
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What does downsize mean?

Downsize is a verb meaning to make something smaller, whether by reducing the size or scope of an organization or by moving to a more compact living arrangement. Its most prominent use is in business: a company that downsizes has cut jobs, closed offices, or trimmed operations, usually for financial reasons. The word emerged in American business language during the economic turbulence of the 1970s and 1980s, and its euphemistic quality — softening the reality of layoffs — made it a frequent target for critics of corporate speak. A second, gentler sense describes individuals who downsize by selling a large house or car in favor of something smaller, often in retirement or pursuit of simpler living. The verb can be used transitively ('they downsized the division') or intransitively ('we're downsizing next year'), and it has spawned the noun downsizing. Related terms include upsize, its opposite, and rightsize, a later coinage implying adjustment to an appropriate size rather than mere reduction.

verb (transitive)

To reduce the size, workforce, or scope of a company, organization, or product.

Example

"The airline downsized its fleet in response to rising fuel costs."

verb (intransitive)

(Of a company) to undergo reduction in size; (of a person) to move to a smaller home or vehicle.

Example

"The firm announced plans to downsize over the next two years."

In personal contexts this sense is often neutral or positive; in corporate contexts it usually means layoffs.

Did you know?

Downsize entered business jargon in the 1970s and quickly became one of the great euphemisms of corporate English — 'the company is downsizing' sounded so much kinder than 'you're fired.'

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymology of downsize

Downsize is formed transparently from the adverb 'down' plus the verb 'size', following a pattern seen earlier in words like upsize and oversize. It arose in American English, with earliest recorded uses dating from the mid-1970s, when it described reducing the size of manufactured products before spreading rapidly into corporate usage for cutting staff and operations. The related noun downsizing became especially widespread in the late 1980s and early 1990s during waves of corporate restructuring.

Related word forms

How downsize is actually used

Commonly used as an intransitive verb ('the company is downsizing') or transitive with an object. In corporate contexts it carries a euphemistic, sometimes cynical tone, since it typically implies layoffs. When used of homes and possessions, it is neutral and often positive, suggesting simplification of lifestyle.

Easily confused with downsize

upsize

Upsize means to increase in size or capacity — the opposite action of downsize.

What's another word for downsize?

Words and phrases paired with downsize

downsize the workforceplan to downsizedownsize to a smaller home

What's the opposite of downsize?

Rhymes with downsize