What does electorally mean?
"Electorally" is a formal adverb used to frame statements in terms of elections and voting. When an action is described as electorally motivated, it is being done to win votes; when a region is electorally significant, its voters can decide an outcome. The word belongs chiefly to political journalism, psephology, and serious commentary, where it allows writers to distinguish between what governments do on principle and what they do to secure re-election — often with a subtly critical connotation when applied to policies that appear opportunistic. It derives, through "electoral," from the Latin "eligere" (to choose), via "elector," one who chooses by vote. Because it packs a complex idea into four syllables, it is especially valued by analysts and editorial writers who need precision: a seat can be electorally marginal, a promise electorally expensive, and a compromise electorally necessary, all without further explanation.
adverbIn a manner relating to elections or the casting of votes; with respect to electoral considerations or outcomes.
- With reference to elections, voting, or the pursuit of electoral advantage; e.g. an electorally significant constituency.
"The tax cut was widely seen as an electorally motivated gesture rather than sound policy."
"The reform proved electorally costly for the ruling party."
"Immigration has become one of the most electorally charged issues in recent decades."
Politicians rarely admit a policy is 'electorally motivated' out loud — which is exactly why the adverb is so devastating when journalists use it.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of electorally
"Electorally" is formed from the adjective "electoral," which traces back to the Latin verb "eligere," meaning "to pick out" or "to choose." Through Medieval Latin "elector" (one who chooses), the term passed into English in the early modern period, and the adverb was later derived by adding the standard "-ly" ending. Its closest relatives include "election," "electorate," and the verb "elect," all sharing the same Latin root of choosing.
Related word forms
How electorally is actually used
A formal word found mainly in political journalism, academic writing about politics, and commentary; rare in everyday conversation.
Easily confused with electorally
Electrically relates to electricity or electrical processes, while electorally relates to elections and voting.