What does infomercial mean?
An infomercial is a type of television commercial that provides detailed information about a product or service, often with a host, and encourages viewers to buy it. Infomercials are typically longer than traditional ads, ranging from 30 minutes to an hour, and are designed to educate and persuade viewers about the benefits of a product or service. They often feature demonstrations, testimonials, and special offers to entice viewers to make a purchase. Infomercials have become a popular marketing strategy for companies looking to reach a wide audience and generate sales.
nounA long television commercial, often with a host, that provides information about a product or service and encourages viewers to buy it.
- A type of television commercial.
- A type of advertising or marketing strategy.
"The company aired an infomercial for their new vacuum cleaner, showcasing its features and benefits."
"The infomercial was designed to appeal to stay-at-home parents."
"The company's use of infomercials helped increase sales of their product."
countable
"The company aired several infomercials during the holiday season."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of infomercial
The term 'infomercial' is a blend of 'information' and 'commercial', and originated in the 1980s to describe a new type of television advertising that combined elements of both. The concept of infomercials emerged as a response to changes in television advertising regulations and the growing popularity of cable television.
How infomercial is actually used
Often used to describe a specific type of television commercial that is longer than a traditional ad and provides more detailed information about a product or service.