What does lucrative mean?
Lucrative describes something that produces a substantial amount of money, especially a business, investment, contract, market, or employment opportunity. The word is commonly associated with commercial success and financial gain, making it more specific than simply saying that something is successful. For example, a lucrative product is not merely popular; it generates significant revenue or profit. The adjective is especially common in business, finance, and professional contexts, where it may identify opportunities worth pursuing because of their potential financial returns. Although the word is often used formally, it is also common in news reporting and general business discussion. Its meaning can occasionally be used more loosely for anything that is especially rewarding, but its primary sense concerns producing profit or money.
adjectiveProducing a substantial amount of profit or financial gain.
- Producing a substantial amount of profit or financial gain.
"The company expanded into overseas markets after identifying a lucrative opportunity."
"Tourism has become a lucrative industry for the coastal region."
"She accepted a lucrative position at an international technology firm."
A lucrative opportunity is one that turns ambition into a reliable stream of profit.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Where does lucrative come from?
The word comes from Latin lucrativus, meaning “profitable” or “gaining money,” and is derived from lucrum, meaning “gain” or “profit.” English borrowed the word in the 16th century, initially in the sense of yielding gain. The related English noun lucre comes from the same Latin root and denotes wealth or money, often with a negative or disapproving nuance.
Related word forms
How lucrative is actually used
Lucrative is typically formal and is used especially in business, finance, employment, and commercial contexts. It emphasizes financial return rather than general usefulness or appeal.