What does mailshot mean?
A mailshot is a mass mailing, typically a promotional or advertising letter sent to a large number of people. This type of mailing is often used by businesses to promote their products or services, and can be an effective way to reach a wide audience. Mailshot is typically used in a business or marketing context, and is often associated with direct mail or advertising. It can be used in both formal and informal writing, and is a useful term for anyone involved in marketing or sales. The word has been in use since the mid-20th century, and is derived from the words 'mail' and 'shot'. Mailshot is a common term in both British and American English, and is widely used in a variety of contexts.
nounA mailshot is a mass mailing, typically a promotional or advertising letter sent to a large number of people.
- A mass mailing, typically a promotional or advertising letter sent to a large number of people.
"The company sent out a mailshot to its entire customer database, offering a discount on their next purchase."
"The company sent out a mailshot to its entire customer database, offering a discount on their next purchase."
"The charity organized a mailshot to raise funds for their latest project."
The plural form 'mailshots' is used when referring to multiple mailshots, or when the mailshot is being used in a collective sense.
"The company sent out several mailshots to its customer database over the course of the year."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of mailshot
The word 'mailshot' is derived from the words 'mail' and 'shot'. It is believed to have originated in the mid-20th century, when mass mailings became a common practice in marketing and advertising.
How mailshot is actually used
Mailshot is typically used in a business or marketing context, and is often associated with direct mail or advertising. It can be used in both formal and informal writing.