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merchandising

/mɜːrˈtʃænˌdaɪzɪŋ/ noun · British & US
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What does merchandising mean?

noun

The business of selling or promoting goods or services, especially through advertising or sponsorship. The practice of selling or promoting products, especially through the use of advertising or sponsorship.

Example

"The company's merchandising strategy included partnering with popular influencers to promote their products."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for merchandising

Antonyms of merchandising

Rhymes with merchandising