What does pivoting mean?
Pivoting refers to the act of changing direction or focus, often in a business or social context, by rotating or turning a central point or axis. This can involve a shift in strategy, approach, or emphasis, and can be used to describe a range of situations, from a company changing its business model to an individual adjusting their career goals. The term has become increasingly popular in recent years, particularly in the context of startups and entrepreneurship, where pivoting is often seen as a key aspect of innovation and adaptability. Overall, pivoting is a useful concept for describing the process of change and adaptation in a rapidly changing world.
To change direction or focus by rotating or turning a central point or axis.
"The company is pivoting its marketing strategy to focus on social media."
The act of changing direction or focus, especially in a business or social context.
"The pivoting of the company's business model was a key factor in its success."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of pivoting
The term pivoting originates from the concept of a pivot, a fixed point or axis around which something turns or rotates. The verb pivot has been in use since the 15th century, and the gerund pivoting emerged in the 19th century. The term has evolved to encompass a range of figurative meanings, including changes in direction or focus.
How pivoting is actually used
Pivoting can have a positive connotation, implying adaptability and innovation, but can also imply instability or lack of direction.