What does pretence mean?
A false appearance or impression, especially one that is intended to deceive or mislead. Pretence can also refer to a claim or assertion that is not based on fact.
Example
"The company's pretence of being environmentally friendly was exposed when it was revealed that they were dumping waste in a nearby river."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.