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profiling

/ˈproʊfɪlɪŋ/ noun, verb · British & US
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What does profiling mean?

noun, verb

The act of creating a detailed description or image of someone or something, especially in order to understand their characteristics or behavior. The process of gathering and analyzing data about someone or something in order to understand their behavior or characteristics.

Example

"The company used profiling to identify its most valuable customers and tailor its marketing efforts to them."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Words that share this root

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Rhymes with profiling