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prospecting

/prəˈspektɪŋ/ noun, verb · British & US
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What does prospecting mean?

noun, verb

The act of searching for something, especially a valuable mineral or resource, or the act of exploring a new market or opportunity. In business, prospecting involves identifying and approaching potential customers or clients.

Example

"The company's sales team spent all day prospecting for new clients, making phone calls and sending emails to potential customers."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for prospecting

Antonyms of prospecting

Rhymes with prospecting