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puffery

/pʌfri/ noun · British & US
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What does puffery mean?

noun

Exaggerated or boastful talk or writing, especially in advertising or sales. A statement that is not meant to be taken literally.

Example

"The company's advertising was full of puffery, promising unrealistic benefits to its products."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for puffery

Antonyms of puffery

Rhymes with puffery