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repackaging

/rɪˈpækɪndʒɪŋ/ noun · British & US
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What does repackaging mean?

noun

The process of rewrapping or rebranding a product, often to make it more appealing or to give it a new image.

Example

"The company's decision to repackage its flagship product led to a significant increase in sales."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for repackaging

Antonyms of repackaging

Rhymes with repackaging