What does retargeting mean?
Retargeting is a digital marketing practice that involves targeting online advertisements to users who have previously interacted with a website, application, or brand. This can include users who have abandoned their shopping carts, users who have previously shown interest in a product or service, or users who have engaged with a brand on social media. Retargeting is often used to re-engage users, promote related products or services, or encourage users to complete a desired action. It can be an effective way to increase conversions, drive sales, and build brand awareness. However, it requires careful planning and execution to avoid annoying users with repetitive ads. By targeting the right users with the right message at the right time, businesses can use retargeting to drive real results and achieve their marketing goals.
nounThe practice of targeting online advertisements to users who have previously interacted with a website, application, or brand, often to re-engage them or to promote related products or services.
- The practice of targeting online advertisements to users who have previously interacted with a website, application, or brand.
"The company implemented a retargeting campaign to reach users who had abandoned their shopping carts."
"The company implemented a retargeting campaign to reach users who had abandoned their shopping carts."
"The social media platform used retargeting to promote its new features to users who had previously shown interest."
The plural form 'retargetings' is used to refer to multiple instances of retargeting campaigns or practices.
"The company ran multiple retargetings campaigns to reach different segments of its user base."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of retargeting
The term 'retargeting' is derived from the practice of targeting online advertisements to users who have previously interacted with a website, application, or brand. The word 'target' is likely related to the Old French word 'tarjeter', meaning 'to mark or aim at'. The suffix '-ing' is a present participle form, indicating a process or action.
Usage notes
Retargeting is often used in digital marketing and advertising to re-engage users who have previously interacted with a brand or website. It can be used to promote related products or services, or to encourage users to complete a desired action.