What does signpost mean?
A signpost is a physical roadside marker that displays directions or information. Because such markers make the route ahead obvious, the word also describes a clear indication that helps someone make a decision or follow a sensible course. For example, a rise in demand may be a signpost that a company should expand, while an early-career role can point the way toward a particular profession. In modern usage, “signpost” is especially useful when discussing trends, decisions, strategies, and signals about what may happen next. As a verb, it can mean “to indicate” or “to guide,” as in “The survey signposts a shift in public opinion.” The term is understood in both British and US English and is often more vivid than the general words “sign” or “indicator.”
A post or upright structure bearing a sign that gives directions or information; figuratively, a clear indication of the direction to take.
"The council published a signpost for tenants seeking help with housing costs."
The figurative sense is common in British and US English, especially in discussions of policy, strategy, and future trends.
To indicate, point toward, or guide a particular direction or course of action.
"Early data signposts a strong recovery in the economy."
Common in formal, analytical, and business contexts; it often describes evidence that suggests a future development.
The plural is used for multiple physical markers or multiple figurative indications.
"The results were clear signposts toward a more sustainable approach."
A signpost may stand beside a road, but the word is also a vivid metaphor for any clear hint that helps people choose the right direction.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Where does signpost come from?
The compound “signpost” combines “sign,” from the Latin “signum,” meaning a mark, token, or sign, with “post,” meaning a pole or upright support. The word developed in English as a name for a physical sign-bearing post and was later extended figuratively to mean a guiding indication. Its relatives such as “signal,” “signature,” and “signify” preserve the same Latin root “signum,” while “design” reflects a related historical development.
Related word forms
How signpost is actually used
As a noun, “signpost” is commonly used figuratively in British and US English for a clear indication of direction or future course. The verb is somewhat formal and often appears in business, political, or analytical contexts.
Easily confused with signpost
A sign may be any visible indication of information, while a signpost is specifically a post or marker that displays directional or informational signs.