What does tagline mean?
A tagline is a short, memorable phrase that expresses the identity, purpose, or central message of a person, organization, product, event, or idea. It is especially common in advertising, branding, entertainment, and political communication, where brevity and memorability are valuable. A tagline often has a distinctive rhythm, a play on words, or a strong emotional appeal, although not every slogan qualifies as a tagline. For example, a television programme may be identified by a recurring promotional line, while a company may use a tagline to present its values or the benefits of its products. The word can also be used more figuratively: a feature that becomes closely associated with a person may be described as their signature tagline. Overall, a tagline condenses a larger identity or message into a compact and memorable form.
nounA short, memorable phrase used to express the distinctive identity or purpose of a person, organization, product, or event. It often serves as a promotional slogan or a concise summary of something more elaborate.
- A short, memorable phrase that identifies or promotes a person, organization, product, event, or idea.
- A brief phrase used figuratively to summarize a recognizable quality or central message.
"The company unveiled a new tagline that emphasized its commitment to sustainability."
"The new campaign was built around a bold tagline that captured the brand's playful character."
"The film has become almost as famous for its tagline as for its story."
The plural is formed by adding -s.
"The agency produced several taglines for international campaigns."
A tagline distills a brand's message into a phrase designed to stick in the mind.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Where does tagline come from?
The word combines the older noun tag, meaning a label or identifying marker, with line, referring to a row of words. The compound developed in the early twentieth century as a term for a slogan or identifying phrase associated with a person or organization. Its modern sense grew alongside the expansion of advertising, product branding, and organized promotional campaigns.
How tagline is actually used
The word is common in modern commercial and cultural contexts. It usually refers to a deliberately concise, memorable phrase, though it can also be used more generally for a recurring slogan or identifying phrase.
Easily confused with tagline
A tagline is generally a brief identifying phrase associated with a brand, organization, product, or campaign, whereas a slogan is a memorable expression intended to promote an idea or action.
A motto often expresses a guiding principle or belief, while a tagline typically identifies or markets a person, organization, product, or event.