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Word of the Day Tuesday, June 9, 2026

underpricing

/ˌʌndərˈpraɪsɪŋ/ noun · British & US
Valid in UKValid in US
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What does underpricing mean?

noun

The act of selling something at a price that is lower than its market value, often to attract customers or increase sales. This can be done intentionally or unintentionally due to various market conditions.

Example

"The company's decision to underprice its new product led to a surge in sales, but also resulted in significant losses due to the low profit margins."

Definition generated by AI and curated by RJS Tech Solutions LLP.

Synonyms for underpricing

Antonyms of underpricing

Rhymes with underpricing

Etymologically related