What does vlogger mean?
A vlogger is someone who records and publishes videos about their life, interests, or expertise, usually as a series of informal online posts known as vlogs. The term is especially common in digital media and online culture, where people create content about subjects such as travel, food, fashion, beauty, technology, education, or personal development. A vlogger may work independently, build an audience through regular uploads, or operate as part of a larger media organization. The word carries an accessible, contemporary tone and can suggest a personal, conversational style of communication. It also reflects the broader movement of the web from written blogs toward video-based publishing. Although “vlogger” overlaps with broader terms such as content creator, it more specifically identifies someone whose principal format is video blogging. The word is used in both British and American English, with pronunciation differing mainly in the treatment of the first vowel.
nounA vlogger is a person who creates and publishes video blogs, usually online. Vloggers often focus on a particular subject or format, such as travel, food, beauty, technology, or daily life.
- A person who makes and publishes vlogs, especially on an online video platform.
"The travel vlogger filmed a detailed guide to the old city before beginning a new journey."
"The food vlogger shared a simple recipe for a weeknight pasta."
"Researchers interviewed several prominent vloggers about the influence of online video on public opinion."
The regular plural is formed by adding -s.
"Several vloggers attended the online media conference."
Vlogger captures a defining shift of the internet age: personal publishing moved from written diaries to videos that let viewers follow everyday experiences.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of vlogger
Vlogger is an English noun formed in the early 21st century by combining vlog with the agent suffix -er. Vlog itself is a blend of video and blog, while blog developed as a shortened form of weblog. The resulting family of words reflects the shift from text-based online diaries to personal video publishing.
Related word forms
How vlogger is actually used
Vlogger is an informal, internet-era noun. It may sound professional in media and business contexts but is generally more conversational than creator, producer, or journalist.
Easily confused with vlogger
A blogger primarily publishes written posts, whereas a vlogger creates video content, typically as a series called vlogs.