O OneWordDaily
AI-generated image
Word of the Day Tuesday, June 9, 2026

gimmick

/ˈɡɪmɪk/ noun · British & US
Valid in UKValid in US
Share WhatsApp

What does gimmick mean?

noun

A device or trick used to attract attention or interest, often in a way that is considered gimmicky or superficial. A gimmick is often used to promote a product or idea.

Example

"The company's new advertising campaign relied heavily on gimmicks to grab the attention of potential customers."

Definition generated by AI and curated by RJS Tech Solutions LLP.

Synonyms for gimmick

Antonyms of gimmick

Rhymes with gimmick

Etymologically related