What does personalization mean?
The act of making something suitable for a particular person or group of people, often by modifying it to fit their individual tastes or preferences. The process of tailoring a product, service, or experience to meet the unique needs and characteristics of a specific individual or group.
Example
"The company used personalization to offer customers tailored product recommendations based on their purchase history and browsing behavior."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.