What does branding mean?
nounThe action of creating a name or image for a product or service in order to identify it in the market, or the process of promoting a product or service through advertising and other means to create a positive image in the minds of customers.
Example
"The company invested heavily in branding to establish its presence in the competitive market."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.