What does logo mean?
A logo is a distinctive graphic mark used to identify a company, organization, product, event, or idea. It may take the form of a stylized word, an image, an abstract symbol, or a combination of these elements, often supported by specific colors and typography. Because logos appear on products, advertisements, websites, signage, and official documents, they serve both practical and promotional functions: they communicate identity and help audiences recognize and remember what they represent. In contemporary English, “logo” is the usual general term, while “emblem” may suggest a more traditional or official symbol. A logo should not be confused with a slogan, which is a memorable phrase rather than a visual mark. Although relatively modern in its familiar graphic-design sense, the word derives from a Greek word associated with language, reason, and discourse, a history that also lies behind terms such as “logic” and “logical.”
nounA graphic design or symbol used to identify and represent a company, organization, product, event, or idea. It may combine words, images, colors, or abstract forms into a distinctive visual mark.
- A graphic symbol or design used to identify a company, organization, product, event, or other entity.
- A stylized word, monogram, or combination of visual elements serving as an identifying mark.
"The company unveiled a new logo inspired by the curves of the river beside which it was founded."
"The museum displayed the exhibition's logo beside the entrance."
"The simplified logo remains recognizable even when printed in a single color."
The plural is “logos,” with a long o in both syllables in standard American pronunciation and a short o in the first syllable in standard British pronunciation.
"The logos of several national airlines appeared along the runway."
A logo is often the first thing people remember about a brand—sometimes before they can recall its name.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Where does logo come from?
The word comes through French from Greek logos, meaning “word,” “account,” “reason,” or “relation.” The Greek root is also associated with the verb legein, “to speak” or “to collect,” and underlies English words including “logic” and “logarithm.” The familiar modern sense—a graphic identifying mark—developed during the 20th century as visual branding expanded.
Related word forms
How logo is actually used
In contemporary usage, “logo” usually refers specifically to a visual identifying mark. It is widely used in general, commercial, and institutional contexts, though “logo” can also sound more informal than “emblem” in some traditional or highly formal settings.
Easily confused with logo
A logo is a visual symbol, whereas a slogan is a short phrase expressing a message, identity, or marketing idea.