What does rebrand mean?
To give a new name, image, or identity to a product, service, or company, often to make it more appealing or to distance it from a negative association. This can involve a change in branding, packaging, or marketing strategy.
Example
"The company decided to rebrand itself as a sustainable and eco-friendly business to appeal to a new customer base."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.