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strapline

/stræp.laɪn/ noun · British & US
Valid in UK
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What does strapline mean?

noun

A short phrase or sentence used to promote a product, service, or idea, often appearing on a logo or advertisement. A strapline is typically catchy and memorable.

Example

"The company's strapline, 'Empowering innovation', was featured prominently on their website and social media channels."

Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.

Etymologically related

Synonyms for strapline

Rhymes with strapline