What does launch mean?
“Launch” means to set something into motion, most literally to propel a ship, aircraft, or spacecraft. It also commonly means to begin or publicly introduce a project, product, campaign, or other undertaking, often with the implication of energy, visibility, and forward momentum. The word can describe a formal ceremonial event, as in a ship’s launch, and can also refer to a sudden start or burst of movement. In contemporary usage, “launch” is especially frequent in business, media, and technology: companies launch products, governments launch initiatives, and organizations launch campaigns. Although its literal history is connected with hurling a lance, the modern sense of sending a vessel into motion developed from the idea of giving it an onward impetus. The verb takes the forms “launched” and “launching,” while “launch” is also a countable noun referring to an event or instance of beginning or propulsion.
To propel a vessel, aircraft, or spacecraft into motion; to begin or introduce a project, product, or undertaking; or, in an older and less common sense, to throw a projectile forcefully.
"The engineers prepared to launch the satellite from the spaceport."
The figurative use is especially common in journalism and business.
The act of launching something, such as a ship, aircraft, project, or product. It may also refer to a formal ceremonial event marking the start of such an undertaking.
"The launch of the new spacecraft was broadcast worldwide."
A launch is often marked by publicity, ceremony, or a new public beginning.
The plural is used for separate launches, events, or instances of launching something.
"The company has scheduled two product launches for the autumn."
From the motion of throwing a lance, “launch” grew to describe sending ships into motion—and, later, sending projects into the world.
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Where does launch come from?
The word comes through Middle English from Old French lancier, meaning “to throw a lance,” which was based on Latin lancea, “lance.” The original sense developed into the nautical use for sending a ship into motion, and the word was later broadened to aircraft, missiles, projects, products, and campaigns. Its cognates include “lance,” “lancer,” “lancet,” and “lanceolate,” all reflecting the same Latin source.
Related word forms
How launch is actually used
“Launch” is neutral in register and is common in journalism, business, technology, and public affairs. In figurative use, it usually implies making something visible, available, or actively begin its development.
Easily confused with launch
“Launch” means to propel something or begin an undertaking, whereas “lunch” is a midday meal.
“Launch” refers to setting something in motion or introducing it, while “latch” is a fastening or closure.