What does technography mean?
Technography is the study of the relationship between technology and society. It examines how technology shapes and is shaped by human culture and behavior. This field of study is often used in academic and research contexts to describe the impact of technology on society. In business and marketing contexts, technography is used to analyze customer behavior and develop targeted strategies. The term is derived from the Greek words 'techne' meaning skill or art, and 'logos' meaning study or discourse. Technography has become an increasingly important field of study in the digital age, as technology continues to shape and be shaped by human culture and behavior. By examining the complex interplay between technology and society, technographers can gain a deeper understanding of the impact of technology on individuals and communities.
nounTechnography is the study of the relationship between technology and society, examining how technology shapes and is shaped by human culture and behavior.
- The study of the relationship between technology and society.
"The researcher's technography of social media usage revealed a complex interplay between online interactions and offline relationships."
"The researcher's technography of social media usage revealed a complex interplay between online interactions and offline relationships."
"The company's technography of customer behavior helped them develop targeted marketing campaigns."
Reviewed by Deb Chak, Editor. AI-assisted content curated by RJS Tech Solutions LLP.
Etymology of technography
The term 'technography' was first coined in the 1990s by scholars in the field of science studies. It is derived from the Greek words 'techne' meaning skill or art, and 'logos' meaning study or discourse. The term reflects the interdisciplinary nature of the field, which draws on insights from sociology, anthropology, and other social sciences to examine the relationship between technology and society.
How technography is actually used
Technography is often used in academic and research contexts to describe the study of technology's impact on society. It may also be used in business and marketing contexts to analyze customer behavior and develop targeted strategies.